Sportcash One — Supports Athletes as Entrepreneurs
The Dawn of the Athlete-Entrepreneur or the ‘Athlepreneur’ is upon us.
There has arguably never been a better time on earth to have social capital, clout, fame, exposure, or influence. Brand recognition, and the ability to capture attention in a dramatically evolving market place offer overwhelming rewards — especially financially.
The recent democratization of creator tools, and production software allow nearly anyone infinite leverage to market and sell products to a curated audience. Athletes are entering the entrepreneurially ranks with astonishing results. Crypto and blockchain technology provides near complete capitalization of the value generated by athlete’s good-will in a public market place. The rise of social currency seems imminent. Social tokens allow athletes the ability to leverage their “followings” and audiences via asset generation with tremendous scaling capacity.
Direct to Consumer
Sports utility tokens offer clubs, brands, and athletes the ability to capture their value via functional assets. Simultaneously, fans and investors realize a staked claim to their patronage. Athletes leverage utility tokens of their own creation to directly access their fans desires for engagement, and access. The flexibility of remote technology make the access pre-determined and generated by the athletes’ level of commitment paired with the appropriate level of desired fan engagement. Both parties win, and the there’s no coercive middle party. The utility of the token is pre-determined by all consenting parties to maximize participation, economic value, and frictionless governance.
Additionally, the emotional connection created by shared experiences, and shared content place athletes at a unique position in the value chain. The value of their content whether it be highlights, in-game performances, or inspiration driven from overcoming obstacles, varies tremendously fan-to-fan, coach-to-player, and throughout the various participants in the ecosystem. As a result, the generation of a utility token provides fans the appropriate levels of customization required to access specific experiences, goods, and products commensurate with their level of affinity towards the athlete.
Athletes As Natural Entrepreneurs
Very few professions require you to consistently day-in, and day-out perform for a paying audience. A commitment to a vision of excellence and success, requires the ability to overcome tremendous obstacles, competition, and doubt. The same is true in business. Sportcash One provides the necessary tech stack required to facilitate athletes, brands, and clubs the appropriate tools to directly engage and fundraise in a rapidly evolving and tech-centric ecosystem. Our products place the creators at the center, and afford the necessary technical facilitation to afford them direct access to their consumers in the most meaningful way possible. The future belongs to the disruptors and Sportcash One believes the champions and fans should enjoy the progress together!
